SKILLS:Strategic Growth, Business Analytics, Marketing
Dorrin Johnson co-founded Sanjika, LLC in 2000. He later re-organized and became the managing-partner of the firm in April 2006. To date, Sanjika’s current and former Client list includes Geico, Bimbo Bakeries, Samsung, Reebok, SportClips, AirTran, Marriott, Dave & Busters and many others.
Originally from New York, he has more than 25-years combined Corporate and Entrepreneurial Experience. A Psychologist by training, Dorrin is critically regarded as an expert in every aspect of the customer engagement cycle from idea, to discovery, to creation, to implementation and measurement.
In Corporate, he led global sales and marketing efforts for Verizon Wireless, leading a marketing, sales and technology team of over 200, implementing strategies for marquee Fortune 100 clients including Macy’s, Goodyear, Pirelli, Continental, Michelin, GPC/NAPA, Georgia Pacific, Shaw Industries and Mohawk.
As an Entrepreneur, he represented professional musicians negotiating song production agreements on 24-gold albums, 15-platinum albums and original music scores for two – (2) A-List feature films. Also at Sanjika, Dorrin represented 13-NFL Players conceiving and implementing national advertising and marketing campaigns for his Clients.
With over two-decades professional experience in building and extending individual as well as corporate brands, he is an innovator in urban marketing philosophy. Dorrin is a husband and proud father of two and currently resides in Atlanta, GA.
Summary of Skills
- Corporate Strategy & Competition
- Data Analytics
- Operational Clarity
- Online Marketing & Digital Strategy
- Organizational Leadership